2019 Predictions: What CMOs Demand from MarTech This Year

Artboard copy

Description

The digital transformation movement was supposed to improve the customer experience. But data and technology gaps are still holding CMOs back from fulfilling their tech-enabled brands promises. Heading into 2019, the role of CMO needs to be prepared to answer these questions:

• What data and technology skills does their marketing team lack to deliver the perfect customer experience?
• How should the CMO evolve to accelerate their company’s digital transformation and data-driven initiatives?
• Why do companies need to invest in the right balance of mature marketing technology with emerging tech like AI and conversational interfaces?

This webinar will be hosted by Steve Warren, CEO of Mapp, and feature guest speaker, Thomas Husson, VP & Principal Analyst from Forrester Research, Inc.

Ad Reference ID: 5075c3e5ff9a273e

Report problem

Processing your request, Please wait....

Leave a Reply

*

To inquire about this ad listing, complete the form below to send a message to the ad poster.

Information about the ad poster

Other items listed by tami.strand@mapp.com

  • No other ads by this poster found.
Latest items listed by tami.strand@mapp.com »