6 Components for the Successful B-to-B Demand Generation Engine

Description

As B-to-B marketers, our livelihoods depend on one thing– how big of a pipeline we create for sales. In this webinar, Craig Rosenberg, a demand generation expert and author of the widely read blog The Funnelholic, will present his vision for the platform b2b marketing organizations must build to successfully create sales ready leads scalably and efficiently. Learn what it takes to build a successful demand generation platform driven by a comprehensive “systems approach” that includes lead generation, qualification, and nurturing

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