- URL: https://www1.gotomeeting.com/register/485648761
- Date: 2011-03-22 14:00:00 EST
- Listed: March 4, 2011 6:35 am
- Expires: This ad has expired
Launching a successful digital campaign requires a lot of work. Businesses tend to only allocate time to the strategy, setup, and implementation stages. Many forget to designate the necessary time to the maintenance. A good digital strategy includes maintenance, monitoring, and improving.
Monitoring your company’s Analytics is key to driving a successful ROI. Itâ€™s important to determine measurable objectives and track the results of your online and offline initiatives. Campaigns could be tracked for ROI on referring sites, keywords, conversion rates, user behavior data, organic vs. paid results and much more. Analytics will lend insight into positive and negative effects of campaign specifics, allowing you to recognize key issues as they are happening and make the necessary positive adjustments.
Customer Relationship Management is also a vital part of a business’ maintenance. While overwhelming at times, a customer that you have not maintained some form of communication with will probably not be your customer again. Blueliner utilizes some of the most advanced methods and tools to organize your company’s CRM efforts. Join us for a one hour, interactive, and educational feature and learn how the 7 Pillars best business practices can help your company reach its short and long term potential.