How Do You Know Your PPC Isn’t Cannibalizing Your SEO?


In the world of marketing analytics, there’s a constant flow of information. Marketers are searching for the most impactful metrics to help make smarter decisions, especially when it comes to monitoring digital marketing spend across PPC and SEO.

In this webinar, we tackle a few compelling questions that will help you better coordinate your digital marketing efforts by determining the incremental impact of PPC.

What You’ll Learn:

If your site is highly ranked in organic search results, do you still need to spend on PPC?

What would happen to total website traffic if PPC were turned off?

Create a KPI for tracking the incremental impact of PPC on website traffic.

Ad Reference ID: 39158b066f22b6ba

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