Inside Access: Influencer Marketing Demystified



Firebelly Marketing CEO Duncan Alney will explain why influencer marketing is a valuable opportunity especially as social media ads face greater scrutiny and potential regulation. The presentation will include the following: what is influencer marketing, the characteristics of a good influencer, why micro influencers matter, qualities of a good program, the questions to answer before you start, key steps of a program including tools, case studies, and upcoming trends.

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