It’s been emotional: How the human brain makes decisions and what that means for B2B marketers



Decision making in B2B – a matter of head or heart? You might be surprised.

Join Nick Mason, CEO & Founder of Turtl, in discussion with Richard Chataway, Founder at Communication Science Group, and Imogen Hammond, Creative Director at Inition, on our webinar about the power of emotions in B2B.

If you are a B2B marketer, this session is not to be missed.

During this webinar we will answer questions such as:

What does emotion have to do with business and marketing?
Why is buyer decision making more emotional in B2B than B2C?
How can I connect with my audience in a more emotional way?

There will be a live Q&A towards the end of the session.

Ad Reference ID: 3295c62f96c6ed3e

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