Learn How to Substantially Increase Your Trade Show ROI


This webinar is available free of charge but you must register in advance. Those who register will also receive a link to a recorded version of this webinar afterward. In addition to the valuable information and insights from our experts, one lucky attendee will get a $100 TigerDirect gift card.

Title: Learn how to substantially increase your trade show ROI
When: Tuesday, June 29, 2010 at 12:30 PM EDT
Space is limited:
Reserve your webinar seat now at:

Join Yves Matson, Senior Account Executive at ActiveConversion, & Nancy Nardin, President at Smart Selling Tools as they share strategies and tactics around increasing trade show ROI.

If trade shows are an important part of your marketing strategy then you understand that they are one of the best ways to do both lead generation and face-to-face networking with a large group of qualified prospects. After a trade show, companies struggle with following up on a long list of inquiries with attendees, most of whom are not sales ready, and get neglected by the sales team who focus on ‘hotter’ leads.

Learn how equipping your company with simple and easy to use marketing automation software, drives several benefits that increase trade show ROI:

* Learn who is visiting your website right after a trade show
– if you are “top of mind” enough for them to investigate you after a trade show, they are your best prospects!
* Learn how to automate an email nurture campaign after a trade show
– instead of having sales follow up with the entire list, have them focus on those that show engagement, even if that engagement is months later
* Track the effectiveness of various trade shows and compare the return on investment against each other

Ad Reference ID: 7404c2108d6ac38a

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5 Responses to “Learn How to Substantially Increase Your Trade Show ROI”

  1. Thanks for the post, I’ll have to check this webinar out.

  2. i am looking for an in-depth tutorial about lead generation, can anyone post links ?,:`

  3. The recording is now available at http://www.activeconversion.com/webinar/webinar-june-2010-access.html
    For slides: http://www.slideshare.net/activeconv/activeconversion-increasing-trade-show-roi

  4. if you are very good in lead generation, then you could earn millions in a matter of months”.”

  5. True, though it’s getting harder and harder to get qualified leads with so many companies fighting for the potential client’s attention.

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