Making Personalization Real: Delivering the Right Message to the Right Audience

Description

Siteworx will be hosting a complimentary webinar, “Making Personalization Real: Delivering the Right Message to the Right Audience” on Wednesday, February 15th at 1 PM EST.

This webinar provides best practice approaches to Web personalization for increasing pull-through and conversions, improving customer experiences and achieving measurable ROI.

Our presenters will address:

• A variety of technical and operational approaches to Web personalization currently in use
• How Web personalization initiatives fit into the overall marketing mix for firms in 2012
• An approach to capturing the ROI of Web personalization initiatives levering case-based analysis of leading commercial and not-for-profit organizations

Presenters

Beau Brewer, Director of Alliances, Siteworx

Beau Brewer is the Director of Alliances at Siteworx, where he oversees the organizational relationship with various software partners. This wide-ranging area of responsibility gives Beau insight into trends, shifts, and points of difference across many complementary software categories, including WCM, enterprise search, online analytics, eCommerce, and social media. By working with established software companies as well as tracking cutting-edge new innovators, Beau enables Siteworx’ delivery teams and clients with relevant and timeline insight to make the best forward-looking technology decisions.

Patricia Mejia, Vice President of Marketing, Siteworx

Patricia Mejia has more than 15 years of experience helping public, private and not-for-profit organizations improve the quality, consistency and clarity of their marketing and communications. Patricia is passionate about all topics related to interactive marketing (social media, search engine optimization, mobile, etc.), as well as the more technical components of marketing and sales, such as marketing automation and CRM. At Siteworx, Patricia is responsible for marketing, public relations, lead generation, inside sales and analyst relations.