Proving the Value of Search


As a communications professional, you already know the value of integrating search optimization techniques into your marketing campaigns. As technology has become more and more incorporated into our day-to-day routines, search engines have become the most powerful tool to gather and evaluate information about businesses, news, personalities – everything. For most, if you can’t be found in online search, you might as well not exist. But, while these tools have become the central source for information, it can be difficult to prove the value of search marketing. So, how do you “sell” the value of search to your CMO, your online marketing team, and other marketing channel managers internally?

Francis Skipper, 451 Marketing’s Director of Search Engine Marketing, will teach you why search marketing is one of the most valuable components to any businesses’ success in this FREE webinar. Francis will outline the best tools to monitor search, how to set them up, and explain how to leverage these tools to determine ROI (or ROAS). Attendees will gain a more in-depth knowledge of search and how to “sell” search to their teams and CMO.

Ad Reference ID: 7694e6a59dfd42c5

Report problem

Processing your request, Please wait....

Leave a Reply


To inquire about this ad listing, complete the form below to send a message to the ad poster.

Information about the ad poster

  • Listed by: hsheffield
  • Member Since: August 1, 2011

Other items listed by hsheffield

Latest items listed by hsheffield »