What Would You Do Without the Right Participants?


Accessing consumers in the digital age is easier than ever thanks to the myriad digital tools available today. Engaging these consumers, on the other hand, can be a challenge. However, when done the right way, you can easily engage consumers – whenever and wherever convenient for them. By giving consumers the right setting (private, in-the-moment), tools (video-enabled devices), and incentives (convenience) you can secure the right people. With the right conditions, consumers in every culture will feel empowered and be surprisingly forthcoming.

In this session “What Would You Do Without the Right Participants?” taking place Wednesday, January 18 at 3 p.m. ET, you will learn how to engage computer or technology illiterate individuals, ideal sample size, participant technology and Internet access requirements, and privacy issues.

Ad Reference ID: 354f148b44b7a99

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