Salesforce.com (NYSE: CRM), the enterprise cloud computing company, announced today the acquisition of Dimdim for approximately $31 million in cash.
Salesforce.com will use the acquisition to bring new real-time communication capabilities to the Chatter collaboration platform, following in Facebook’s steps in combining collaboration and communication into an integrated service:
“The acquisition of Dimdim will help salesforce.com deliver to the enterprise the same integrated collaboration and communication experience that made Facebook the world’s most popular Internet site“, says Marc Benioff, chairman and CEO, salesforce.com.
Chatter seems to be doing OK, with 60,000 users since its release in June. By offering an integrated collaboration and communication platform, Salesforce believes it will drive greater Chatter adoption, increase customer loyalty and differentiate its entire product portfolio.
DimDim is no longer accepting new registrations, but the service will remain available until March 15 (or until the subscription ends, for the paid annual subscriptions).